The Lego Group is preparing to make history by hosting its first-ever press conference at CES 2026. While the company has not revealed exactly what it plans to announce, expectations are high as Lego continues to expand beyond traditional toys into technology-driven experiences.

According to early information, Lego’s CES 2026 presentation is scheduled for Monday, January 5 at 1:00 PM ET. Although official streaming details have not yet been confirmed, the event is expected to be broadcast live online. If a livestream is unavailable, major tech platforms are likely to provide live updates and coverage during the presentation.

As for what Lego might unveil, the company has kept its plans under wraps. However, past CES appearances offer some clues. In previous years, Lego collaborated with major tech brands and announced digital projects, including video games. This time, Lego could highlight its upcoming 2026 game releases or showcase its newly designed Formula 1–inspired racing car.

Lego may also use the stage to discuss its long-term sustainability goals. The company has been actively working toward reducing carbon emissions and creating more environmentally friendly Lego bricks, which could be a key topic during the conference.

Since CES is primarily a technology-focused event rather than a toy fair, Lego’s presentation is expected to emphasize innovation, digital experiences, and brand partnerships rather than traditional toy sets.

Source: Inspired by Engadget